The Michel Fortin Blog

One morning, you go into your mailbox and discover there's an envelope waiting for you from an unknown source. You bring the package into your living room, tear open the envelope, pull out what's inside, put on your reading glasses, unfold the...

If you played video arcade games in the late 80's or early 90's, you might remember Zero Wing -- a game in which a battle takes place in the year 2101, where you must defend the planet Earth from an alien invasion. Zero Wing may have been a...

As an online marketer, it's important that you should take every opportunity to eliminate barriers and challenges to the delivery of your message to your target audience. While RSS feeds, blogs, and social media are all the rage right now,...

With spam incessantly inundating our inboxes and people's attention spans constantly shrinking, some have claimed that email marketing is on the way out. I say "nonsense." In fact, it's because of those very reasons that email marketing is now...

A mistake businesspeople often make is when they try to sell their company directly in every communication they produce. (I'm referring to the idea that they try to sell their company as being merely open for business, also called "institutional...

This another phase of advertising which all of us have to consider. It enters, or should enter, into all campaigns. Every business man receives a large number of circular letters. Most of them go direct to the waste basket. But he acts on others,...

The competent advertising man must understand psychology. The more he knows about it the better. He must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes. Human nature is...

Gary: I want you to imagine that an ad was written by me. I mean it was just a brilliant ad... a brilliant headline... a brilliant copy. It just flowed, etc. and it was about knitting machines. Now, I am guessing that most of the people on this...