The Michel Fortin Blog

Many people have asked me for this, and now I'm seriously thinking about doing it. (Yes, I hear you, Mike Sigers.) I'm thinking of offering a WordPress training course. No, not a basics course and not something too advanced. And not any old...

Effective immediately, I'm instituting a new comment policy for this blog. Before I explain it to you (it's really simple as there are only three rules), let me give you the reason why. I'm seeing a growing number of comment spam lately. Not the...

One of my coaching students, Dave Martin, asked me to quickly critique a sales page he will be working on. The site is for "Gourmet Sweet Nuts" by Lady Betsy, which, according to David, are "Gawd-awful good!" The problem is,...

The most important part of your copy is not your headline, not your offer and certainly not your benefits. The most important part is your customer. In the last few weeks, I've been critiquing some pretty good copy. Very well-written and...