The Michel Fortin Blog

A recent study found that 65% of online shoppers are "window shoppers," and take on average up to 33 hours to make a purchase -- often over security concerns. Some interesting findings show that most people who abandon their shopping carts don't...

Part of my job as a copywriter is coming up with names. A while ago, I wrote a blog post on the power of names. I won't repeat it here, except to reiterate that branding, albeit not a priority for most, is still incredibly important. And it's...

In practically every major marketing teaching, course, or seminar I've come across, I have found that almost all successful marketing on the Internet really boils down to two essential factors: traffic and conversion. Simply put, visitors and...

Preamble: In response to some excellent rebuttals as well as countless comments I've received on my previous post, "The Real Sinister Side of Forced Continuity," I believe some people are missing the point of my argument, and I want to clarify a few...

When a sales page is not performing or if it's not performing up to your expectations, the worst thing you can do is... nothing. By taking action and making changes, you can strengthen your copy quickly and improve your sales conversions. In most...

The other day I was asked a question I hear all too often: "How do I distinguish myself from other copywriters?" To find the answer, look to one of the most effective and frequently used copywriting and marketing tools. It's your "Unique Selling...

Part of my job as a copywriter includes, from time to time, creating names for businesses, products, and services. Choosing a name may be the single, most important business decision you will ever make. We are constantly bombarded with marketing...

My 50-page report last week created quite a stir. Some people who did not read it may have misunderstood my point. However, I'm not going to make another blog post dedicated to the growing popularity of online audio or video. (I probably will, but...

So what exactly is Web 2.0? I’m not an analyst or some dotcom pundit. But being online since 1991 (or since 1982 if you consider bulletin board services), I’ve witnessed enough to have a good grasp of what’s going on. So here’s my...