An interesting thread appeared on my copywriters forum. A member asked who, be it men or women, are better at writing copy for certain products than others. Albeit a little close-minded in my estimation, the question seemed like a legitimate one...
Tag Archives: credential
How To Tap The Hidden Gold In Your List
The gold is not in your list, it's in the relationships with your list. Streaming video lessons show you how to unearth the hidden gold with proven strategies to build, nurture, and monetize your list -- the right way! Click for more »
By Michel Fortin in Articles
Be The First, Not The Best!
After my last article on viral marketing, some emailed me wanting more information about how to create the perception of uniqueness. Let me give you a few tips, largely based on the "Law Of Leadership," one of The 22 Immutable Laws of Marketing...
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About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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- Two Michel Fortin and Gary Halbert Interviews
- Michel Fortin and John Carlton Interview
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- The Science of Getting Rich by Wallace Wattles
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By Michel Fortin in Opinions
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