The Michel Fortin Blog

As part of my coaching program, students can ask me unlimited questions via email. One common question I seem to get is, "I'm new to copywriting, where do I start?" Since my coaching students also get access to any of my digital programs, they...

One of the most popular threads on my now defunct discussion forum for copywriters was one started by my friend Dean Jackson. If you don't know Dean Jackson, he is a Torontonian, a real estate mogul, an information marketing millionaire (author...

Why is it that successful marketers and online entrepreneurs seem to have this virtual "6th sense" when it comes to pinpointing hot, hungry, and highly profitable markets they can sell products to? We see this again and again and...

"We are hoarding potentials so great they are just about unimaginable." -- Jack Schwartz "Humanity has only scratched the surface of its real potential." "You are within God. God is within you." -- Peace Pilgrim (1900-1981) Come to think of...

This small booklet contains ten core principles based on my "Power Positioning" concept -- a set of powerfully effective strategies that have made tons of profitable business for many entrepreneurs and professionals like you. These ideas are...

If there's one problem in all advertising and marketing, it is the sheer fact that there is too much competition out there. Everything just seems to look like everything else. If one copies another company let alone another company's promotion, it...

Core expansion is far different than extension. Extension is often referred to as franchising, licensing, line extension, or branching out -- also known as conglomerating. In this context, I am referring to expansion by division. If you're a...

We've made it! You've now reached the last commandment. And what better way is there to end this book that's chock-full o' marketing secrets other than by telling you about something I truly hate. I hate networking. Really, I do! I hate it...

I'll never forget this for as long as I live. The real estate office manager marched to his secretary's desk. He rubbed his face in frustration. I stopped making cold calls to spy on their conversation. In muffled tones, he told her to write a...