The Michel Fortin Blog

Throughout my research, I'm always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. Elements that, with just a few short...

My recent article about Facebook not being a viable marketing tool has created quite a stir. Many people agreed with me. But some people didn't, and I respect that. However, while a few were scathing and harsh in their remarks, others posted some...

Here's a bonus commandment. I thought I'd make it a bonus because 11 would sound a little funny, wouldn't you think? And it is indeed a bonus since, with all that you have learned, you would never be as effective if I didn't give this extra piece of...

Facebook is growing by leaps and bounds. If you don't know what Facebook is, it's a social networking site much like MySpace, but with a lot more control, flexibility, and verstility. (Check out my profile.) But after testing it for a while, I've...

Freelance copywriters are an interesting bunch. They practice the art of salesmanship in print, yet have difficulty selling themselves. They struggle when it comes to self-promotion. So instead of being well-fed and content, they often go hungry....

I am not a copywriter. I make my fair share of sales online, but I have to assume that most people buy from me because they know me and like me. Either that or they really want what I am offering, and just roll their eyes and hunt for the order...

I come from a family of 6 girls. When we sat around the dinner table, we had to raise our hands if we wanted to say something -- not because we were repressed, but because we were almost irrepressible! After a day of school and play, we were all...

Radio advertising is an often-overlooked "magic marketing bullet". Done correctly, it can increase your profits like magic. Done wrong, you can burn money at stunning speeds. Here are the 7 Keys to Making a Fortune Using Radio...

I often get made fun of for this, but one of my favorite movies of all time is "Signs," directed by M. Night Shyamalan. Why do I like it so much? Probably because it shares many characteristics with Alfred Hitchcock films. (Hitchcock is my...