The Michel Fortin Blog

Many people have said that copy is not important for major product launches. They said that, if the launch is done strategically, and there are ample affiliates promoting your product, people will simply buy even if there were just a simple "buy...

Gary: When a 2 for 1 be. Well if you are talking about two letters in the same envelope like these two it's, it is actually you are going to be very disappointed as a result of that. Should we even attempt that the answer is yes but you, you...

Michel Fortin: Well, let's just do a little quick check here. Um, Gary, are you on the line? Gary Halbert: Listen, if you people would stop slurring my reputation. Michel: Oh, there we go. Let me just mute this phone right now. We are in...

Michel: Yeah, doctors all ****. The question is what are those pills? Actually I can rep those weights 30 times and there is such a pill, but I didn't get it from a Haitian woman. But I was just illustrating the correctness that, that people have...

Gary: I want you to imagine that an ad was written by me. I mean it was just a brilliant ad... a brilliant headline... a brilliant copy. It just flowed, etc. and it was about knitting machines. Now, I am guessing that most of the people on this...

This article was written by one of my junior copywriters, Joe Valente, as an introduction to one of my articles -- which I will be publishing on this blog later this week. But Joe's article is so good, I decided to reprint it here. Take it away,...

Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way to increase scarcity of an offer. Because it's a proven fact that scarcity sells. It's that ageless law of supply and demand. The less the...

I often get many questions. Of those, the most common is when aspiring copywriters ask me how to get started in the copywriting business. It's not about how to write copy specifically but about the marketing aspect of the freelance copywriting...

Someone once asked me what my strategy is behind using long headlines. As I'm sure you know, various other marketers teach that one should write headlines no longer than 17 words. Whereas others teach that headlines should be real short as their...