The Michel Fortin Blog

Scarcity is an effective tactic often used in copywriting to create a sense of urgency in an effort to convince the undecided reader to make a purchasing decision. After all, people procrastinate, and they do for a variety of reasons. It's simply...

The most profitable and often overlooked free publicity generator is the news release (also called "press release", although news release is a better term). News releases are not only great marketing tools but also far more credible and...

We cannot depend much in most lines on the active help of jobbers or of dealers. They are busy. They have many lines to consider. The profit on advertised lines is not generally large. And an advertised article is apt to be sold at cut...

Edited to add: For people who don't know, there's a meme (a new thought, trend or "buzz") going around. It's called "tagging." Looks like I've been tagged by Rob Sellen. Here's the rule: I'm supposed to list 5 things you probably don't know about...

Cancer. I've talked a lot about it on this blog of late, being breast cancer awareness month and all, and given my wife's current battle. But this time, the kind of cancer I'm referring to is different. And it's shaking up the blogosphere at its...