The Michel Fortin Blog

Many people have asked me for this, and now I'm seriously thinking about doing it. (Yes, I hear you, Mike Sigers.) I'm thinking of offering a WordPress training course. No, not a basics course and not something too advanced. And not any old...

Last year, a bunch of copywriters who also blog -- like yours truly -- shot the breeze on the Nuts and Blogbolts talk radio show. It was an interesting and at times spirited discussion. After some talk about content and copy (or should I say,...

In The Death of The Salesletter, I talked about hiding content so it could open up based on a user's actions and thereby personalizing the salesletter, dynamically, on the fly. You can hide content on the same sales page, making the page look...

A student, who is an upcoming copywriter, recently asked where he could find clients willing to pay higher rates for his skills. Having built a client base through networking on Internet forums geared towards start-up business owners, he now...

Some people tend to tweet, blog, post, and status-update their little hearts out. Be it on Twitter, Facebook, LinkedIn, MySpace, their own blog, or whatever. They say it's all about transparency, and transparency is good. But I think we need to...

Recently, I was tagged on Facebook by a few friends on this new topic, "25 random things about me." The rules on Facebook are different. I've changed the rules slightly for the blogosphere... Here are the rules. Once you've been tagged, you...

Scientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but a book whose powerful principles still ring true to this day. It contains 21 chapters of timeless strategies you don't want to ignore in your...

A member on my copywriters forum (now my blog) started a thread on what makes my forum so popular. Everyone chimed in with some great answers, and I appreciate the feedback. (The cool thing about it is, that very thread also reached an important...

I know Paul Hancox. Paul is a fanatical tester. He's also an excellent copywriter. But what you may not know is that Paul is also the creator of the very first split-testing software I've ever used. We're talking, um, circa 1999, I believe. It...