After reading and re-reading the latest FTC guidelines, I've come to some important conclusions that I want to share with you. Particularly as they relate to testimonials. Last night, my good friend and top copywriter John Carlton called me up,...
Tag Archives: consumer
Pinpoint Hungry And Highly Profitable Markets
Streaming video lessons show you how to identify hungry niches online and how to "read their minds!" Discover who is your market, what your market wants, and how to sell more to existing markets. Click for more »
By Michel Fortin in Opinions
Not-So-Shocking Responses to Shocking Report
When my wife released her controversial report, Internet Marketing Sins, we received mixed reactions. As expected, of course. Some people thought it was about time someone spoke out on these underhanded tactics and stupid marketing tricks. Others...
By David Garfinkel in Contributions
Long Copy: A Consumer’s Perspective
I'm going to tell you why long copy is here to stay, no matter what Michel Fortin and John Reese tell you. And when it comes to guys who keep their ear to the ground and their eyes on the numbers (and test results), no one has my greater respect...
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About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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- Michel Fortin and John Carlton Interview
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- The Science of Getting Rich by Wallace Wattles
- 10 Power Positioning Tips by Michel Fortin
- Death of The Salesletter by Michel Fortin
- Drop Your Goals by Michel Fortin
- "In Search of Heroes" Michel Fortin Interview
By Michel Fortin in Opinions
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