Visibility. Marketing. Advisory.

Tag: consultant

Why I Switched From Copywriting to SEO Consulting?

Post author By Michel Fortin
Post date February 19, 2021

SEO consultant, UX design, and CRO marketing consulting

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

SEO

What Does an SEO consultant Do?

Post author By Michel Fortin
Post date December 19, 2020

A well-rounded SEO consultant relies on three aspects of SEO

SEO is hypercompetitive. So to rank well on Google, a 360° SEO consultant looks at not just one but multiple types of SEO.

Tags blog, change, consultant, digital marketing, doctor, google, package, search, seo, seo audit, seo consultant, seo consulting, seo expert

SEO

Funnel Marketing: 5 Things to Laser Focus On

Post author By Michel Fortin
Post date September 8, 2020

5 things to consider when beginning a funnel marketing approach. This approach will help build quality leads and set your sales process apart from marketing spam.

Tags ad campaigns, blog, business advisor, business consultant, consultant, consultant marketing, demand generation, dentist, freelance, landing page, lead generation, marketer, marketing consultant, relationship, search engine marketing, social media, traffic, web marketing

Productivity

I Was Lying For Over 30 Years

Post author By Michel Fortin
Post date August 21, 2020

For the better part of 30 years, I told the story of how I got into marketing and copywriting, which was completely by accident. I only recently realized that I’ve been wrong all along. Well, not entirely, because the story is certainly true. What was wrong was my reason behind it. My first career was […]

Tags blog, consultant, consultant marketing, credentials, healthcare marketing, leader, marketing consultant

SEO

Do Page Builders Affect WordPress SEO?

Post author By Michel Fortin
Post date August 11, 2020

An SEO consultant asked for my advice on the best plugins for WordPress SEO, and wondered if page builders like Beaver Builder or Elementor can affect it.

Tags consultant, conversion rate, ecommerce, expertise, quality, search, search engine, seo, seo audit, seo consultant, seo expert

Copywriting

The Stigma And Struggle Of Being A Medical Copywriter

Post author By Michel Fortin
Post date August 6, 2020

A subscriber to my daily newsletter, Corinne Swainger, asked a question, reprinted here with permission: Today, many people tend to associate the word “copywriter” with someone who only writes websites, content marketing or blogs. This often means practically everyone now thinks they can write, and is therefore a copywriter. My own background is based in […]

Tags advertising, blog, consultant, consultant marketing, content marketing, digital marketing, digital marketing consultant, healthcare marketing, marketing communications, marketing consultant, medical marketing, specialist, web marketing

Books

The 10 Commandments of Power Positioning

Post author By Michel Fortin
Post date July 31, 2020

In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.

Productivity

The Pitfalls and Blessings of ADHD

Post author By Michel Fortin
Post date July 1, 2020

Preamble: A friend wrote about her recent ADHD diagnosis at age 45. I was diagnosed at 52, so it resonated deeply with me. I found myself nodding with each symptom she described. It inspired me to write one of my own. I was reluctant to discuss this at first and open myself up this way. […]

Tags ad campaigns, business consultant, consultant, consultant marketing, copywriting, healthcare marketing, independent consultant, marketer, marketing, marketing consultant, online marketer, online marketing, online marketing consultant, relationship, traffic

Copywriting

Does Your Copy Have Personality?

Post author By Michel Fortin
Post date July 14, 2009

Some people don’t mind hard-hitting copy, while others prefer newsy copy. Some people prefer long copy to get as much information as possible, others prefer short, brief, to-the-point copy. Some like drama, stories, and testimonials; others data, statistics, and facts. Does it all matter? Absolutely. What makes one style of copy more favorable than another? […]

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