When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look...
Tag Archives: confusion
Ethically Steal These Copywriting Secrets!
'Ethically steal' highly coveted copywriting techniques from the Internet's top marketers. How? By watching their copywriter as he dissects real copy from real clients, and reveals proven copywriting shortcuts! Click for more »
Gary Halbert Call Part 4 of 4
Michel: Yeah, doctors all ****. The question is what are those pills? Actually I can rep those weights 30 times and there is such a pill, but I didn't get it from a Haitian woman. But I was just illustrating the correctness that, that people have...
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About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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