The Michel Fortin Blog

No is a very powerful word. It's one too easily spoken, as any parent of a small four-year-old will tell you. It's also detrimental to effective copywriting and sales, because it's an absolute brick wall of resistance. The minute a potential...

Michel Fortin: No, I think if you want to look at optimism in the best way is to look at it as an educational process. Learning is part of it... sitting down with people, talking with them, spending time with them, reading books, spending your time...

So, if you're following the commandments, you should now have a unique name, possibly a tagline, and established yourself as the first or leader in your unique category. What about the service or product you offer? Do you offer an extraordinary...

Freelance copywriters are an interesting bunch. They practice the art of salesmanship in print, yet have difficulty selling themselves. They struggle when it comes to self-promotion. So instead of being well-fed and content, they often go hungry....

I'll never forget this for as long as I live. The real estate office manager marched to his secretary's desk. He rubbed his face in frustration. I stopped making cold calls to spy on their conversation. In muffled tones, he told her to write a...

What I have said in the last chapter applies as well to the professional person and the wage-earner as to the person who is engaged in selling or any other form of business. No matter whether you are a physician, a teacher, or a clergyman, if you...

A person who desires to make an impression must stand out in some way. Being eccentric, being abnormal is not distinction to covet. But doing admirable things in a different way gives one a great advantage. So with salesmen, in person or in...