The Michel Fortin Blog

There are several ways we could potentially work together. Copywriting and Critique Consulting Most people know me as a copywriter, and for being instrumental in helping launch some of the most profitable marketing campaigns on the Internet. I...

A disgruntled, aspiring copywriter wrote me demanding clarifications. He believes most copywriters lie and exaggerate their claims of wealth. Let's call him "Chuck." I understand where Chuck is coming from. Because I've been where he is. So I...

A lot of people ask me what's my blogging strategy. They want to know, for instance, how I post articles, build a list, and drive traffic to my blog. More important, they want to know how I make money with it. Those are good questions. The short...

It's Thanksgiving in Canada, so it's time to give thanks. It's also my birthday. That's why I'm the one who's going to give you a gift (there's only one condition, so read on). I want to give thanks to all my loyal subscribers and readers. But...

A recent coaching session touched upon the growing trend that some marketers have adopted to squeeze out sales from exiting traffic. In other words, you visit a website and read the salesletter. You decide it's not for you, so you leave. But when...

Preamble: In response to some excellent rebuttals as well as countless comments I've received on my previous post, "The Real Sinister Side of Forced Continuity," I believe some people are missing the point of my argument, and I want to clarify a few...

One of my coaching students, Dave Martin, asked me to quickly critique a sales page he will be working on. The site is for "Gourmet Sweet Nuts" by Lady Betsy, which, according to David, are "Gawd-awful good!" The problem is,...

When I was approached by Dr. Mike Woo-Ming about his latest endeavor, which is to help and create awareness for an important cause that's also affecting him at a very personal level, I wanted to do my part. I could simply write about it and tell...

A couple of notes. First off, my personal coaching program has room for three more students. As a member, you can ask me unlimited questions, one question at a time, which I will answer. This is a great opportunity to be mentored by me,...