The Michel Fortin Blog

Dan Kennedy often says clunky copy outsells clean copy. I somewhat agree with him, but not all the time. In fact, clunkiness can work against you. And a recent university study proves this. People have a tendency to forge not only a lasting...

It's Thanksgiving in Canada, so it's time to give thanks. It's also my birthday. That's why I'm the one who's going to give you a gift (there's only one condition, so read on). I want to give thanks to all my loyal subscribers and readers. But...

A few things to note today: 1. I love WordPress so much, that I decided to convert my band's website into a blog. (I'm not done yet. More websites to follow!) You see, it's not really to use as a blog but as a content delivery system. Why?...