The Michel Fortin Blog

After reading and re-reading the latest FTC guidelines, I've come to some important conclusions that I want to share with you. Particularly as they relate to testimonials. Last night, my good friend and top copywriter John Carlton called me up,...

As expected, my last blog post generated quite a number of comments. Some were insightful, even a few of the negative ones, and I appreciate them all. Thank you. However, from most of the comments I've read, including some of the positive ones,...

If you've spent much time at all here, you'll know Michel's a fanatical tester. But he's not alone in his passion for quantifiable results. For instance our friend Alex Mandossian preaches to anyone with ears to hear that, "Nothing is true or...

Preamble: In response to some excellent rebuttals as well as countless comments I've received on my previous post, "The Real Sinister Side of Forced Continuity," I believe some people are missing the point of my argument, and I want to clarify a few...

"If you have built castles in the air, your work need not be lost; that is where there should be. Now, put foundations under them." -- Henry David Thoreau "When you don't know where you are going, any road will get you there." -- Jim Rohn A...

"The secret of success is constancy of purpose." --Anonymous I agree that, if one wants to achieve more, the most important tool for doing so in today's world is time management. The challenge in dealing with an incessantly increasing demand on...

I'm up for a challenge. Just recently, my friend and SEO blogging expert Andy Beard posted an article about an interesting case study. After simply rewording the headline of a blog post, John Wesley literally multiplied his traffic to one of...