The Michel Fortin Blog

This morning, one day after my birthday, mom died peacefully at home surrounded by friends and family. It's the best birthday gift because she suffers no more. It was truly an honor to be there for her. She allowed me to give back to a person...

If you've been wondering why I haven't blogged lately, there's a reason. It's a reason I wish I would never have to use. But it's also an honor and a privilege. It started when my mother decided to take some time off. She's 67 and retired now,...

A few years ago, something happened that provided incontrovertible proof of the importance of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way. What am I talking about? No,...

As I'm going through some videos to prepare for my upcoming multimedia copywriting workshop in Los Angeles, I stumbled upon this amazing video. If you ever wanted to attend a "lecture of a lifetime," this would be it. With only 4-5 months left to...

Just a quick little post to let you know what's going on. First of all, I had a blast this week. Here's the scoop. For one, my wife Sylvie has just completed her final of eight chemo sessions last Thursday. It's been a really tough five months,...