The Michel Fortin Blog

Despite all of the buzz and excitement swirling around social media marketing -- much of it driven by hype I might add -- email remains the killer app for online marketers who demand an immediate and measurable return from their marketing...

A couple of new things to tell you about today. First off, I'm trying a new experiment. I've decided to close and remove comments on this blog. Just to see what happens. Why? Here's the thing... When I post a new blog post, it will be...

In the second commandment, you learned that you should be the leader in your category or in your unique area of expertise. Now you need to be known as such. And one of the most effective ways to do this is through publicity. I met a fellow once...

In today's Internet, conversations are cropping up all over the place. People are talking. They are talking about products. They are talking about businesses. And they are certainly talking about their experiences. When you look at how blogs,...

The next question is, what does Web 2.0 have to do with salesletters, if anything? And how does it affect them? For marketers, Web 2.0 presents a number of new opportunities and avenues that allow more interaction. More specifically, tools...

Long, scrolling salesletters are dying. It’s a fact. There are two main reasons for this. Remember, I said an evolution and a revolution are currently taking place. And both of these are contributing to the death of the salesletter. The...

Michel Fortin: Gary you on? Gary: Let's roll. Michel: Hey, Gary, welcome. Well folks, we're gonna have a great call tonight. I think it's going to be one of the calls that I would do, I'd be on if I was just an asserting copywriter because...