The Michel Fortin Blog

If you have been living under a rock in the past few weeks, then you might have missed one of the biggest kerfuffles in Internet history. Or so it seems. No, I'm not talking about the contested elections in Iran. I'm talking about the recent...

After the last, big, "mega-product launch," and a barrage of me-too marketing emails from the usual suspects, I've decided enough is enough. And it's about time. I've done something I should have done a long time ago. And I feel...

Part of my job as a copywriter is coming up with names. A while ago, I wrote a blog post on the power of names. I won't repeat it here, except to reiterate that branding, albeit not a priority for most, is still incredibly important. And it's...

Whatever happened to sales and marketing? Simple question, I know. But think about it. How many businesses have you come across lately spouting the latest and greatest trick, tactic, or cashgrab? You've heard of the saying, "Hate the game, not...

Today, Sylvie and I stumbled onto another bad Internet marketing sin perpetrated by an online marketer. This person is not as well-known, but judging from their style they're definitely a student of some of the top "gurus." When we shared this...

Scientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but a book whose powerful principles still ring true to this day. It contains 21 chapters of timeless strategies you don't want to ignore in your...

The Science Of Getting Rich by Wallace D. Wattles is a timeless classic written many years ago. Over a century ago, in fact. But it's a practical, step-by-step guide whose thought-provoking principles and strategies, though they were written...

Not a copywriter or just starting out? Can't afford a high-priced copywriter? Need copy real fast to start selling or to promote affiliate products right away? Here's something that might interest you... Computer programmer Robert Plank shares...

It's Thanksgiving in Canada, so it's time to give thanks. It's also my birthday. That's why I'm the one who's going to give you a gift (there's only one condition, so read on). I want to give thanks to all my loyal subscribers and readers. But...