The Michel Fortin Blog

A member in my coaching program asked a question about the legality of using an alias or pseudonym in copy. In other words, a pen name. That is, is it legal to write the copy in the voice of a fictitious character, or telling the story of a...

There are several ways we could potentially work together. Copywriting and Critique Consulting Most people know me as a copywriter, and for being instrumental in helping launch some of the most profitable marketing campaigns on the Internet. I...

The Pareto Principle says 20% of your customers produce 80% of your sales and profits. This has profound implications to the wealth and wellbeing of ANY business... Resources are finite. There is only so much time, money, and energy to invest....

The world is changing today so fast it's really hard to keep up. Just a few years ago pretty much everybody worked for someone else. For most, it was the smart thing to do. Safe, secure, benefits -- the whole bit. How things change. Today,...

Despite all of the buzz and excitement swirling around social media marketing -- much of it driven by hype I might add -- email remains the killer app for online marketers who demand an immediate and measurable return from their marketing...

I'm having the first barbecue of the season on my back porch. And I've got Buddy Guy's raspy vocals and stinging guitar riffs pumping through the speakers... The man's chops are clearly massive, yet oh how he plays… with such exquisite...

One of my favorite shows on TV of late is Shark Tank. The show centers on aspiring, brave, and sometimes downright idiotic inventors and entrepreneurs who pitch their ideas in front of a group of merciless, seemingly heartless multimillionaires,...

After reading some of my articles on how to find copywriting clients, one of my students, Jeff, asked me an interesting question. He's an aspiring copywriter and wants to build his own freelance copywriting business. When he read that I wrote...

I wrote this article way back in 1998. It seems to have made a resurgence, especially with today's economy. So I said to myself, "Why not republish it?" So here it is. Enjoy! If there is something about which I'm pretty adamant, it's the idea of...