The Michel Fortin Blog

Today, marketers are scrambling to find ways to increase cashflow. Some will try to find new products to sell. Others will try to drive more traffic to their existing sales pages. However, one area most people tend to overlook is the ability to...

Scotty Stevens asked me an important question. So important that I've decided to reprint it here, with his permission: "How far would you travel to meet a potential client, if they had the deposit ready for your services? My girlfriend thinks the...

"If you like to gamble, I tell you I'm your man. You win some, you lose some, it's all the same to me." -- Motorhead's "Ace of Spades" I'm getting fed up. It seems to me that product launches of late have less to do with substance and...

As an online marketer, it's important that you should take every opportunity to eliminate barriers and challenges to the delivery of your message to your target audience. While RSS feeds, blogs, and social media are all the rage right now,...

Seems I'm ranting a lot these days, and a little more opinionated than the norm. Perhaps it's my broken back, which is killing me, that's making me more sensitive or irritable. I don't know. But something someone recently said in my copywriters...

"The most important things in life aren't things." -- Francis the Talking Mule "One of the symptoms of an approaching nervous breakdown is the belief that one's work is terribly important." -- Bertrand Russell "Often people attempt to live...

Throughout my research, I'm always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. Elements that, with just a few short...

They say that the headline is the most important part of your online copy. But your deck and lead copy are just as important. These often make up the the section called "above the fold," which is the topmost section of your website's page, without...

Copy is all about words. Or is it? Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the "hot buttons" and push the reader to take some...