The Michel Fortin Blog

A lot of people ask me what's my blogging strategy. They want to know, for instance, how I post articles, build a list, and drive traffic to my blog. More important, they want to know how I make money with it. Those are good questions. The short...

As with static websites, the success of a blog depends on attracting a steady stream of new and return traffic. The difference is, blog promotion tools are slightly different, a bit more diverse, and largely much more effective. Why? Because...

One of my coaching students recently asked me whether it's better to offer a free trial or a $1 limited time trial as an incentive to sign up for a paid newsletter subscription. The answer involves the vital role of tracking and testing...