A member in my coaching program asked a question about the legality of using an alias or pseudonym in copy. In other words, a pen name. That is, is it legal to write the copy in the voice of a fictitious character, or telling the story of a...
About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
- Risk-Reversal’s Role Reversal
- Get More Done Faster With These 6 Tips
- My 2012 Predictions Are In…
- When And How To Use An Alias In Business
- A Mother’s Love
- R.I.P. Louise Olivia Quesnel Fortin 1944-2011
- Live Every Day As if It Were Your Last
- Want to Maximize Your WordPress Website For…
- New Blog Design Now With Comments
- Satyagraha, Your Secret Marketing Weapon
- When And How To Use An Alias In Business
- R.I.P. Louise Olivia Quesnel Fortin 1944-2011
- Live Every Day As if It Were Your Last
- Web Wolves, Whores, Vagabonds, and Fools
- Satyagraha, Your Secret Marketing Weapon
- Get More Done Faster With These 6 Tips
- New Blog Design Now With Comments
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- Want to Maximize Your WordPress Website For…
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
Subscribe to be notified of new posts by email. As a gift, get a digital copy of Michel Fortin's book, "The 10 Commandments of Power Positioning." Download »
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By Michel Fortin in Articles
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