Some people have asked me to give a few tips and tricks they can start using right away to apply some of the strategies I wrote about in my "Death of the Salesletter" report, without resorting to audio or video, or fancy scripts. Aside from the...
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Ethically Steal These Copywriting Secrets!
'Ethically steal' highly coveted copywriting techniques from the Internet's top marketers. How? By watching their copywriter as he dissects real copy from real clients, and reveals proven copywriting shortcuts! Click for more »
By Michel Fortin in Articles
Want Better Copy? Go On A Quest!
Writing copy usually involves two major things: figuring out what to say and then how to say it. The second part is usually the easiest part of my work. Why? Because figuring out what to say is often a whole lot harder than how to say...
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About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
- Risk-Reversal’s Role Reversal
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
Subscribe to be notified of new posts by email. As a gift, get a digital copy of Michel Fortin's book, "The 10 Commandments of Power Positioning." Download »
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By Michel Fortin in Articles
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