The Michel Fortin Blog

Gary: I want you to imagine that an ad was written by me. I mean it was just a brilliant ad... a brilliant headline... a brilliant copy. It just flowed, etc. and it was about knitting machines. Now, I am guessing that most of the people on this...

Some people have asked me quite a few questions in the comments section of my last article, "How to Write Carrot-Wielding Copy." And some of these questions were immensely valuable. I could have answered them within the comments section. But...

A significant reason behind most floundering websites is the lack of a response-driven message -- an effective one that gets people to do something, even if it's to keep reading. A direct response message is not just about response. It's...

One problem in copywriting I often see is the fact that the audience is not targeted for the offer. An untargeted, unqualified prospect won't buy, no matter how good the copy is. Or at least, they will ask for a refund once they smell the coffee....

I often get many questions. Of those, the most common is when aspiring copywriters ask me how to get started in the copywriting business. It's not about how to write copy specifically but about the marketing aspect of the freelance copywriting...