Comments on: Risk-Reversal’s Role Reversal http://michelfortin.com/risk-reversals-role-reversal/ Michel Fortin on Copywriting, Marketing, Business, and Life Tue, 07 Feb 2012 15:31:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: wilsonmodi http://michelfortin.com/risk-reversals-role-reversal/#comment-23410 wilsonmodi Tue, 07 Feb 2012 15:31:25 +0000 http://michelfortin.com/archives/2006/09/risk-reversals_role_reversal/#comment-23410 Excellent post. Love those examples & insights. There is no doubt that guarantees do play a role in negating consumer skepticism. One thing I am going to take away from this post is "The stronger the guarantee is, the larger the increase will be." And will apply this tip in my future. Excellent post. Love those examples & insights.

There is no doubt that guarantees do play a role in negating consumer skepticism.

One thing I am going to take away from this post is “The stronger the guarantee is, the larger the increase will be.” And will apply this tip in my future.

]]> By: mattfox http://michelfortin.com/risk-reversals-role-reversal/#comment-23408 mattfox Sat, 04 Feb 2012 16:18:57 +0000 http://michelfortin.com/archives/2006/09/risk-reversals_role_reversal/#comment-23408 Great piece. Skepticism is the most common form of resistance we're familiar with as marketers. Guarantees are a great way to combat skepticism in the mind of your customer. It's also the easiest way to overcome it without adding extra benefits or expenses to your products. Great piece. Skepticism is the most common form of resistance we’re familiar with as marketers. Guarantees are a great way to combat skepticism in the mind of your customer. It’s also the easiest way to overcome it without adding extra benefits or expenses to your products.

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