I often get many questions. Of those, the most common is when aspiring copywriters ask me how to get started in the copywriting business. It's not about how to write copy specifically but about the marketing aspect of the freelance copywriting...
You Need “Actions” To Take Action
Someone once asked me, "How many visitors do I need to determine the validity of my split-testing?" For example, if you're split-testing two different headlines, how much traffic do you need to make a good judgment call on which headline is the real...
By Michel Fortin in Opinions
Ordering Offline Boosts Online Sales?
In another forum, a listener to my call with Gary Halbert, where Gary mentioned that ordering online is a strategic error, asked me the following question: "After listening to your seminar with Gary Halbert, what's your opinion on Gary saying not...
By Michel Fortin in Articles
Long Copy Or Short Copy?
Here's a reprint of an answer I gave a student in another forum who asked: "Long copy? Or short copy?" 1. Long copy versus short copy has been the single greatest debate since the beginning of the printing press. But long copy always...
By Michel Fortin in Articles
Paint Your Copy With Pictures
A strategy in copywriting that's immensely powerful is to use words and phrases that help to paint vivid pictures in the mind. When people can visualize the process of doing what you want them to do, including the enjoyment of the benefits of your...
How Long Should Headlines Be?
Someone once asked me what my strategy is behind using long headlines. As I'm sure you know, various other marketers teach that one should write headlines no longer than 17 words. Whereas others teach that headlines should be real short as their...
About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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By Michel Fortin in Articles
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