Archived Recordings
In the early 2000s, I had the privilege of sitting down with two of the most influential copywriters of all time. These recordings are a piece of direct response history — raw, candid, and still remarkably relevant.
This call was an interview with the late Gary Halbert, often recognized as the greatest copywriter of all time. It was so overwhelmingly popular it reached our 1,000-line capacity before the call even started. The recording is about two hours long, split into four 30-minute segments. Audio quality is limited due to the technology of the era.
A follow-up call with Gary Halbert, recorded a few weeks after the first. About two hours long, split into four 30-minute segments. As with the first recording, the call was at capacity and audio quality reflects the limitations of early 2000s conferencing technology.
A conversation with copywriter John Carlton, a mentor of mine who was himself mentored by Gary Halbert and a close friend of his. About two hours long, split into four 30-minute segments to accommodate the broadband limitations of the era.