Comments on: Forget Benefits, And You Will Sell More http://michelfortin.com/forget-benefits-and-you-will-sell-more/ Michel Fortin on Copywriting, Marketing, Business, and Life Tue, 07 Feb 2012 15:31:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Best Copywriting Blogs: The Definitive List of Great Blogs for Marketing Copywriters and Content Developers http://michelfortin.com/forget-benefits-and-you-will-sell-more/#comment-22986 Best Copywriting Blogs: The Definitive List of Great Blogs for Marketing Copywriters and Content Developers Wed, 22 Jun 2011 15:47:37 +0000 http://michelfortin.com/archives/2006/06/forget_benefits_and_you_will_sell_more/#comment-22986 [...] Forget Benefits, And You Will Sell More [...] [...] Forget Benefits, And You Will Sell More [...]

]]> By: Great Copywriting And The 3 B’s | Copywriting Dean http://michelfortin.com/forget-benefits-and-you-will-sell-more/#comment-22861 Great Copywriting And The 3 B’s | Copywriting Dean Fri, 13 May 2011 00:47:55 +0000 http://michelfortin.com/archives/2006/06/forget_benefits_and_you_will_sell_more/#comment-22861 [...] But I like how Michel Fortin takes it further, using Features, Advantages, Benefits. [...] [...] But I like how Michel Fortin takes it further, using Features, Advantages, Benefits. [...]

]]> By: Walter Adamson http://michelfortin.com/forget-benefits-and-you-will-sell-more/#comment-22809 Walter Adamson Tue, 07 Dec 2010 06:15:17 +0000 http://michelfortin.com/archives/2006/06/forget_benefits_and_you_will_sell_more/#comment-22809 <strong>Value is in the mind of a customer not a persona...</strong> Image via Wikipedia At Social Business One Wim Rampen discusses value: Most companies (their marketing departments in particular) are stuck in telling Customers what value for their money they get, based on the flawed thinking that the Customer derives... Value is in the mind of a customer not a persona…

Image via Wikipedia At Social Business One Wim Rampen discusses value: Most companies (their marketing departments in particular) are stuck in telling Customers what value for their money they get, based on the flawed thinking that the Customer derives…

]]> By: Walter Adamson http://michelfortin.com/forget-benefits-and-you-will-sell-more/#comment-22808 Walter Adamson Tue, 07 Dec 2010 06:14:24 +0000 http://michelfortin.com/archives/2006/06/forget_benefits_and_you_will_sell_more/#comment-22808 <strong>The Value of Hutch Carpenter's Customer Feedback Innovation Model...</strong> Hutch Carpenter's Three Models For Applying Customer Feedback to Innovation is the best post on business innovation and social media feedback that I have read. For two reasons, one is that it provides a nice, succinct business-oriented model, and seco... The Value of Hutch Carpenter’s Customer Feedback Innovation Model…

Hutch Carpenter’s Three Models For Applying Customer Feedback to Innovation is the best post on business innovation and social media feedback that I have read. For two reasons, one is that it provides a nice, succinct business-oriented model, and seco…

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