Comments on: Be The First, Not The Best! http://michelfortin.com/dont-be-the-best-be-the-first/ Michel Fortin on Copywriting, Marketing, Business, and Life Tue, 07 Feb 2012 15:31:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: michel.fortin http://michelfortin.com/dont-be-the-best-be-the-first/#comment-23327 michel.fortin Tue, 27 Dec 2011 14:45:58 +0000 http://michelfortin.com/dont-be-the-best%e2%80%a6-be-the-first/#comment-23327 @MohanArun Well, this is different. Jack Trout and Al Ries, in their "Law of Leadership" in the 22 Immutable Laws of Marketing, talk about NOT being first to market, but being the first in the mind of the market. Theirs is about positioning, not about market penetration. @MohanArun Well, this is different. Jack Trout and Al Ries, in their “Law of Leadership” in the 22 Immutable Laws of Marketing, talk about NOT being first to market, but being the first in the mind of the market. Theirs is about positioning, not about market penetration.

]]> By: MohanArun http://michelfortin.com/dont-be-the-best-be-the-first/#comment-23326 MohanArun Tue, 27 Dec 2011 13:53:22 +0000 http://michelfortin.com/dont-be-the-best%e2%80%a6-be-the-first/#comment-23326 A contrarian view: When being “first” is not a competitive advantage http://blog.asmartbear.com/first-competitive-advantage.html A contrarian view: When being “first” is not a competitive advantage

http://blog.asmartbear.com/first-competitive-advantage.html

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