The Michel Fortin Blog

Just a quick little post to let you know what's going on. First of all, I had a blast this week. Here's the scoop. For one, my wife Sylvie has just completed her final of eight chemo sessions last Thursday. It's been a really tough five months,...

I'm up for a challenge. Just recently, my friend and SEO blogging expert Andy Beard posted an article about an interesting case study. After simply rewording the headline of a blog post, John Wesley literally multiplied his traffic to one of...

Some people have asked what Web 2.0 tools do I use. Now, that question is two-sided. One is, what tools do I use with my copy? And the answer is, "not many." I do use a few, and I'm testing a lot more, too. Other than video and graphics, such as...

Edited to add: For people who don't know, there's a meme (a new thought, trend or "buzz") going around. It's called "tagging." Looks like I've been tagged by Rob Sellen. Here's the rule: I'm supposed to list 5 things you probably don't know about...

What seems to have exploded lately are blog networks and multi-author blogs. It's part of the whole "social" concept that seems prolific in today's Web 2.0 environment. Take Engadget.com, TechCrunch.com, Performancing.com and others. Because of...

I was a little introspective today. A bit numb. A bit gloomy. A bit pensive. So I surfed the web and YouTube, and came across this amazing video. It changed me right away. If you go over to YouTube, there's even a video interview with the man...

When I say that my wife is probably the strongest woman I've ever met, my words don't do justice to show how strong she really is. Since her chemo was scheduled to start next Wednesday, rather than embarrassingly lose clumps of hair over the next...

When I write copy, some tools help me tremendously. Whether it's the copy itself, or interactions with my clients, there are certain websites I use that help make it a lot easier for me. There are quite a few pieces of software, so let me just...

Last week, after returning from the hospital following my wife's mastectomy, something really cool happened. I was interviewed by Dale King, copywriter and owner of GuruKnowledge.org. Why cool? Because I was a bit of a nervous wreck, thinking of...