The Michel Fortin Blog

No is a very powerful word. It's one too easily spoken, as any parent of a small four-year-old will tell you. It's also detrimental to effective copywriting and sales, because it's an absolute brick wall of resistance. The minute a potential...

Have you ever wondered why people buy dozens of info-products... and yet never seem to get around to consuming them, much less using them? I have. And for a long time I just blamed it on people being lazy. In my own case, I blamed it on being...

My operating assumption is when the broadcast news media pikes anything as "the next big thing" then likely the ship has already sailed. And seeing tragically unhip senators like @clairecmc madly exercising their thumbs during the Presidential...

If you've spent much time at all here, you'll know Michel's a fanatical tester. But he's not alone in his passion for quantifiable results. For instance our friend Alex Mandossian preaches to anyone with ears to hear that, "Nothing is true or...

Writing copy seems to bring out the perfectionist in everyone. It doesn't seem to matter if you're writing a short letter, long letter, emails, or anything else. Before you publish your copy for the whole world to see, you want to make sure every...

Freelance copywriters are an interesting bunch. They practice the art of salesmanship in print, yet have difficulty selling themselves. They struggle when it comes to self-promotion. So instead of being well-fed and content, they often go hungry....

Competition is a "killer" for a lot of commodity businesses. Doesn't really matter whether you market online or offline. If you sell a commodity product then chances are you compete for customers with hundreds of other businesses. In the next few...

I am not a copywriter. I make my fair share of sales online, but I have to assume that most people buy from me because they know me and like me. Either that or they really want what I am offering, and just roll their eyes and hunt for the order...

I come from a family of 6 girls. When we sat around the dinner table, we had to raise our hands if we wanted to say something -- not because we were repressed, but because we were almost irrepressible! After a day of school and play, we were all...