The Michel Fortin Blog

Gary: No, I trained him. Actually, that's not true. I did train him but he was really good by the time he got to me. Michel: Well, this is an important question because as we do, Gary, and as many of the people who do write good copy do, is that...

Gary: I want you to imagine that an ad was written by me. I mean it was just a brilliant ad... a brilliant headline... a brilliant copy. It just flowed, etc. and it was about knitting machines. Now, I am guessing that most of the people on this...

Michel Fortin: Gary you on? Gary: Let's roll. Michel: Hey, Gary, welcome. Well folks, we're gonna have a great call tonight. I think it's going to be one of the calls that I would do, I'd be on if I was just an asserting copywriter because...

Each call is about 2 hours long, and cut into 30-minute segments to download quicker. To listen immediately, simply click the "+" (plus) sign, then click the start button (the right arrow icon)....

Each call is about 2 hours long, and cut into 30-minute segments to download quicker. To listen immediately, simply click the “+” (plus) sign, then click the start button (the right arrow icon)....

Each call is about 2 hours long, and cut into 30-minute segments to download quicker. To listen immediately, simply click the “+” (plus) sign, then click the start button (the right arrow icon)....