Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising. Ads say in effect, "Buy my...
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How To Tap The Hidden Gold In Your List
The gold is not in your list, it's in the relationships with your list. Streaming video lessons show you how to unearth the hidden gold with proven strategies to build, nurture, and monetize your list -- the right way! Click for more »
By Michel Fortin in Books
Just Salesmanship
To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes....
By Michel Fortin in Books
How Advertising Laws Are Established
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure...
About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
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- A Mother’s Love
- When And How To Use An Alias In Business
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- R.I.P. Louise Olivia Quesnel Fortin 1944-2011
- Get More Done Faster With These 6 Tips
- How to Hook (More) Copywriting Prospects
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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- Two Michel Fortin and Gary Halbert Interviews
- Michel Fortin and John Carlton Interview
- Scientific Advertising by Claude Hopkins
- The Science of Getting Rich by Wallace Wattles
- 10 Power Positioning Tips by Michel Fortin
- Death of The Salesletter by Michel Fortin
- Drop Your Goals by Michel Fortin
- "In Search of Heroes" Michel Fortin Interview
By Michel Fortin in Books
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