The Michel Fortin Blog

As an online marketer, it's important that you should take every opportunity to eliminate barriers and challenges to the delivery of your message to your target audience. While RSS feeds, blogs, and social media are all the rage right now,...

One of the most venerable and common elements of good salesletters, following the headline, is the postscript or "P.S." at the end. The end of every great sales letter should be capped with a strong P.S. We are often told that the P.S. is the...

As with static websites, the success of a blog depends on attracting a steady stream of new and return traffic. The difference is, blog promotion tools are slightly different, a bit more diverse, and largely much more effective. Why? Because...

What's the most important part in copywriting? Is it the headline? The bullets? The benefits? The testimonials? The guarantee? The offer? Nope. While all important, none of these are as important as this single yet powerful element. It trumps...

A recent coaching session touched upon the growing trend that some marketers have adopted to squeeze out sales from exiting traffic. In other words, you visit a website and read the salesletter. You decide it's not for you, so you leave. But when...

Recently, a coaching client asked me about dealing with prospective clients over the phone. This copywriter understood the importance of communicating with prospects and answering their pre-sale questions. However, like me, he preferred to avoid...

When a sales page is not performing or if it's not performing up to your expectations, the worst thing you can do is... nothing. By taking action and making changes, you can strengthen your copy quickly and improve your sales conversions. In most...

One of my coaching students recently asked me whether it's better to offer a free trial or a $1 limited time trial as an incentive to sign up for a paid newsletter subscription. The answer involves the vital role of tracking and testing...

The other day I was asked, "How do I motivate a potential joint venture partner to bite? When you have a great idea and you've located the perfect partner, how do you motivate them to do business with you?" In my last post, I talked about the...