http://michelfortin.com/breaking-this-copywriting-rule-boosts-profits/ Michel Fortin on Copywriting, Marketing, Business, and Life Tue, 07 Feb 2012 15:31:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://michelfortin.com/breaking-this-copywriting-rule-boosts-profits/#comment-23294 Dmitry Mon, 05 Dec 2011 10:27:53 +0000 http://michelfortin.com/breaking-this-copywriting-rule-boosts-profits/#comment-23294 thanks, Michel! very useful article! an eye-opener! thanks, Michel! very useful article! an eye-opener!

]]> http://michelfortin.com/breaking-this-copywriting-rule-boosts-profits/#comment-23235 WiltonBlake Thu, 10 Nov 2011 02:49:48 +0000 http://michelfortin.com/breaking-this-copywriting-rule-boosts-profits/#comment-23235 Thank you Michel! I feel supremely justified in my intentional use of passive voice. I just sounds right when used in the right places. Thank you Michel! I feel supremely justified in my intentional use of passive voice. I just sounds right when used in the right places.

]]> http://michelfortin.com/breaking-this-copywriting-rule-boosts-profits/#comment-22833 Top Notch Writing and Marketing Links | Word Sell Blog Tue, 08 Feb 2011 23:37:22 +0000 http://michelfortin.com/breaking-this-copywriting-rule-boosts-profits/#comment-22833 [...] Laws of Copywriting command us to avoid the passive voice at all costs. But expert copywriter Michel Fortin makes the case for using the passive voice. Brilliant or blasphemous? In my opinion, brilliant. His penetrating analysis of words and [...] [...] Laws of Copywriting command us to avoid the passive voice at all costs. But expert copywriter Michel Fortin makes the case for using the passive voice. Brilliant or blasphemous? In my opinion, brilliant. His penetrating analysis of words and [...]

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