The Michel Fortin Blog

Many copywriters, both new and experienced, struggle with how much to charge their clients. In fact, it is a problem that many in the service industry face. The dilemma? Charge too little and you risk losing credibility in the eyes of your...

Even though we decided to postpone the multimedia copywriting seminar in southern California due to the fires there, my friend, copywriter David Garfinkel, asked me about it: "(One of my coaching students) asked if you will share detailed test...

An interesting thread appeared on my copywriters forum. A member asked who, be it men or women, are better at writing copy for certain products than others. Albeit a little close-minded in my estimation, the question seemed like a legitimate one...

Throughout my research, I'm always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. Elements that, with just a few short...

As I'm going through some videos to prepare for my upcoming multimedia copywriting workshop in Los Angeles, I stumbled upon this amazing video. If you ever wanted to attend a "lecture of a lifetime," this would be it. With only 4-5 months left to...

My recent article about Facebook not being a viable marketing tool has created quite a stir. Many people agreed with me. But some people didn't, and I respect that. However, while a few were scathing and harsh in their remarks, others posted some...

"Success in marketing is simple ... Find the right message, use the right media, and deliver it to the right market." -- Creator of "Magnetic Marketing," Dan Kennedy, who'se my mentor and the inspiration behind this...

This small booklet contains ten core principles based on my "Power Positioning" concept -- a set of powerfully effective strategies that have made tons of profitable business for many entrepreneurs and professionals like you. These ideas are...

Before we begin, you must understand the concept that underlies this book. In today's society, I believe we have experienced two major shifts that have almost completely revolutionized the entire business landscape. The first and most...