The Michel Fortin Blog

We are getting ready for mom's funeral next week, and I was looking for a poem. But all the ones I found were too somber or about a child's love for their mother. I wanted one that describes my mother, and what she did for us. And I found this...

This morning, one day after my birthday, mom died peacefully at home surrounded by friends and family. It's the best birthday gift because she suffers no more. It was truly an honor to be there for her. She allowed me to give back to a person...

If you've been wondering why I haven't blogged lately, there's a reason. It's a reason I wish I would never have to use. But it's also an honor and a privilege. It started when my mother decided to take some time off. She's 67 and retired now,...

Many people have asked me for this, and now I'm seriously thinking about doing it. (Yes, I hear you, Mike Sigers.) I'm thinking of offering a WordPress training course. No, not a basics course and not something too advanced. And not any old...

After a much needed change, I decided to completely revamp my blog. The old one was good, but it was cluttered, too busy, and distracting. I wanted to simplify. I wanted to get rid of the clutter and look crisper, cleaner, and more focused....

Last week, I conducted an hour-long webinar with my friend Ken Calhoun on "How to Sell in Tough Times." This webinar was a fireside chat, so to speak, where we touched base for the first time since hosting the now famous Copywriting Success...

Sometimes, I answer helpdesks to help in special cases or on more technical issues. But when I do, I do it anonymously as our support staff works as a team. (It's the way my wife's company works. It allows us to work interchangeably, such as...

The last month has been riddled with challenges. The most significant of which was a nasty flu bug that knocked me off of my feet for over a week. I felt absolutely horrible. Plus, that nasty little virus made its rounds with the entire family. I...

What's the single, most important element in copywriting? Let me say it another way. You've done your research. You found a starving market. Your product fills a need. And your sales copy shines with benefits. If everything is so perfect, then...