The Michel Fortin Blog

The greater portion of my career has been in copywriting, selling, and direct marketing. And one of the common denominators I've found in any successful piece of copy is the power of risk reversal. That is, taking more of a risk from the sale...

The other day, one of my coaching students emailed me about his dilemma -- something that's all too common in our business. "Too many times," he said, "I've known what I needed to do, and I always end up waiting weeks on end to do it." He asked,...

Ah, yes. The new year is right around the corner. I'm no futurist by any stretch, but I do observe and notice trends. And I love talking about how these trends are going to shape the business world. So in keeping with that famed tradition on...

A member in my coaching program asked a question about the legality of using an alias or pseudonym in copy. In other words, a pen name. That is, is it legal to write the copy in the voice of a fictitious character, or telling the story of a...

We are getting ready for mom's funeral next week, and I was looking for a poem. But all the ones I found were too somber or about a child's love for their mother. I wanted one that describes my mother, and what she did for us. And I found this...

This morning, one day after my birthday, mom died peacefully at home surrounded by friends and family. It's the best birthday gift because she suffers no more. It was truly an honor to be there for her. She allowed me to give back to a person...

If you've been wondering why I haven't blogged lately, there's a reason. It's a reason I wish I would never have to use. But it's also an honor and a privilege. It started when my mother decided to take some time off. She's 67 and retired now,...

Many people have asked me for this, and now I'm seriously thinking about doing it. (Yes, I hear you, Mike Sigers.) I'm thinking of offering a WordPress training course. No, not a basics course and not something too advanced. And not any old...

After a much needed change, I decided to completely revamp my blog. The old one was good, but it was cluttered, too busy, and distracting. I wanted to simplify. I wanted to get rid of the clutter and look crisper, cleaner, and more focused....