Competition is a "killer" for a lot of commodity businesses. Doesn't really matter whether you market online or offline. If you sell a commodity product then chances are you compete for customers with hundreds of other businesses. In the next few...
Author Archives | John Anghelache
About John Anghelache
John "Angel" Anghelache is a direct response copywriter and marketer. He has written for some of the biggest names in the business including: the late Gary Halbert, David Garfinkel, Michel Fortin, and Joe Vitale. To find out how you can create advertising that works, go to www.TheCopywritingCrashCourse.com.
Secrets of a 10% Conversion Rate
Paul Hancox combines direct sales strategies and online copywriting techniques to produce conversion rates as high as 10% -- and even more! Grab his eye-opening 127-page report, which shows you how. Click for more »
By John Anghelache in Contributions
Three-Step Shortcut to Writing Successful Ads
I'll never forget this for as long as I live. The real estate office manager marched to his secretary's desk. He rubbed his face in frustration. I stopped making cold calls to spy on their conversation. In muffled tones, he told her to write a...
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About Michel Fortin
Copywriter. Marketer. Consultant. Author. Speaker. Internet marketing strategist. Starbucks lover. Rock drummer. Karaoke singer. Read more →Subscribe and Follow
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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- Two Michel Fortin and Gary Halbert Interviews
- Michel Fortin and John Carlton Interview
- Scientific Advertising by Claude Hopkins
- The Science of Getting Rich by Wallace Wattles
- 10 Power Positioning Tips by Michel Fortin
- Death of The Salesletter by Michel Fortin
- Drop Your Goals by Michel Fortin
- "In Search of Heroes" Michel Fortin Interview
By John Anghelache in Contributions
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